By Chuck R Stewart
The IPO presentation is necessary for a thriving business. Companies need it to raise capital when private placement capital may not be enough. It can be either live, face to face or live, over the Internet. While there are many good reasons for giving a live demo, there are also many disadvantages. These disadvantages can be overcome through the business video production.
Lets discuss the types of presentations given today, starting with the live demo. The most obvious good reason is personal interaction and goodwill. This is a big advantage, but the drawbacks are just as important. The most obvious is the cost and hassle of travel. And the cost of plane tickets, hotels, and rental cars is only going up. In addition, the modern father or mother is less willing to be away from the family for days at a time. For these reasons, staying in town is growing in popularity.
Which leads us to the webinar. A webinar is a presentation via the Internet. In a webinar, the viewer can see the computer of the presenter, and they can speak to each other over the phone or VOIP (voice over Internet protocol). A web cam improves the process by making the presenter visible to the audience and, with a second camera, can even make the audience visible to the presenter. With this optimal setup, the presenter has all of the advantages of the personal visit (the interpersonal interaction) without the disadvantages (cost and time away from home).
The second disadvantage of the live presentation is the foibles and missteps of all humans that come out as stumbles and fumbles. regardless of how much we practice, we are doomed to imperfection, and the level of our professional mien is determined by the number of our "ers" and "ums" and slips of the tongue.
Once again, its developing technology to the rescue in the form of the high-definition video presentation. While this variety of presentation has the disadvantage of the lack of direct human interaction, it overcomes the disadvantages of the live presentation and the webinar. Most obviously, it eliminates the need for the presenter to travel to the viewers site. Second, it saves the precious time of the presenter. Once the kinks are worked out of the video presentation, it can be viewed an uncountable number of times by an uncountable number of people. Third, the problem of coordinating two or more schedules is gone. The video presentation can be viewed by each individual at whatever time is convenient, and the viewing can even be split into shorter segments that fit into the busy schedule. Finally, the perfected video has none of the slips of the tongue seen in any live presentation. - 23309
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Tags: Business
